Are You Charging Enough for Your Art? Here’s the Truth

One of the hardest questions every artist faces: “How much should I charge for my work?” In this video, I break down exactly how to price your ceramics, art, or creative services—without undervaluing yourself.

We’ll cover:
🖤 How to calculate your cost of goods (materials, labor, time)
🖤 Understanding overhead expenses and hidden costs
🖤 Wholesale vs. retail pricing (and avoiding common mistakes)
🖤 The difference between craft pricing and art pricing
🖤 The mindset shift: valuing your creativity, setting boundaries, and expanding your capacity to receive

Whether you’re selling pottery, paintings, or design services, these principles will help you build a sustainable creative business that honors your art and supports your life.

Timestamps
[00:00] Intro – Welcome to Loram Ceramics
[00:45] Why pricing matters for artists & makers
[01:20] Two parts of pricing: math + mindset
[03:00] The spiritual/energetic side of pricing
[06:30] Market research & perceived value
[09:00] Cost of goods (materials, labor, time)
[11:00] Overhead expenses & studio costs
[13:00] Profit margins + wholesale vs. retail
[15:00] Art vs. craft pricing differences
[16:30] Mindset & capacity to hold bigger prices
[19:00] Personal reflections on pricing & confidence
[20:00] Final thoughts + thank you

✨ If this resonates with you, don’t forget to subscribe for more about ceramics, creativity, and the business of being an artist.

Links
My website: https://loramceramics.com/
My Instagram: https://www.instagram.com/loram.ceramics/
My course on textures (and glazes) in ceramics: https://www.loramceramics.com/textures-in-ceramics/
Support me on Patreon: https://www.patreon.com/c/MariaLoram

Loram Ceramics Youtube Channel