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One of the most surprising things for many makers pursuing self-employment is that the brainstorming, troubleshooting, and all-around scientific method of experimenting, testing, observing, and pivoting never really ends (unfortunately or fortunately, depending on the day). The strategy you had for selling your pots 10 years ago might not work today, and it can feel like you are back at the drawing board, practically starting from scratch all over again. What you decide today, well in 3 years or maybe even 1 year, you might have to change again… But before you get to feeling too hopeless, know that it is possible to grow and shift with the times. Because Katherine Mahoney has been doing just that, across 3 different countries, for the past 40 years.
