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The Makers’s Playbook Ep.

The irony of publishing this episode on Black Friday isn’t lost on me. But here’s the thing: Your emails are NOT the same as the big box stores. At least, not if you are actually (regularly) engaging with the people who have trusted you enough to give you their email address… The true irony is that oftentimes, thanks to our nerves around feeling like we might be spamming people, we wind up only emailing them when we have a shop update or an announcement about a market or show.

But what feels more spammy? Only hearing from someone when they want you to buy something or consistently learning more about an artistic process and the artist behind the pieces on a regular basis, that then culminates in the opportunity to purchase that work? On this week’s solo episode, I’m dispelling some of the common myths about email marketing and how popping into your subscribers inbox is not the same as the big box stores sending endless emails to all of us this weekend.

We have a LOT of exciting things in store for 2023, so if you want to make sure you don’t miss out on all the upcoming announcements, be sure you are on our own email list! Sign up at

If you’ve been loving these episodes and are interested in tangibly helping support the creation of the podcast, The Community is our online membership platform that does just that! Best of all, by joining, you are also joining a group of makers supporting each other in pursuing this dream of making a living from the things we make. As one member recently put it, it’s a place where “internet artist friends [are] helping each other learn how to be business people.” Come learn more at

Full show notes and an archive of all our episodes can be found at:

Follow The Maker’s Playbook on Instagram @themakersplaybook

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